CHIC YAMADA
ABOUT
CHIC YAMADA is a chic fashion house which is inspired by global fashion designers, fashion researchers, trend experts, all in a mission to create ‘Out of box” fashion trends.
Chic Yamada is fun, edgy, chic and contemporary. This is seen throughout Chic Yamada’s approach towards the theme through its product offering and strategies. We speak to our target consumers through the evolution of fashion.
MISSION STATEMENT
We are hip and produce different angles to approach fashion trends, fashion clothing and etc.
We are known as the wild, the sexy, the creative and daring. We are also fashion forward, the trend setter, the creator and the unique. Today, we push the world of fashion to move forward while everyone sees the unrealistic but we see a visionary with mission in life by using elements as inspiration for our fashion design
UNIQUENESS AND FRONT FORWARD
Chic Yamada makes its premier in Malaysia through an exclusive collaboration between Chic Yamada and Can Oker, a fashion designer from Turkey introducing “Chic Yamada Women’s Artistry Collection” in conjunction with UOX Play present FUTURE featuring DIM MAK. We aimed to bring people from all around the world to support the vision of United Nation on Millennium Development Goals by 2015 on environmental sustainability.
Chic Yamada will be launched in Malaysia through in May 09 to launch “Chic Yamada Women Artistry Collection” in UOX Play Future Event on the 30th May 2009 to celebrate the love of music.
The uniqueness of this collection is that every design is only available in limited pieces and the construction of this collection is based on 'going green' policy; eco-chic friendly material namely bamboo fabric.
Benefits of Bamboo fabric:
• Antibacterial - keeps you odor free and feeling and smelling fresh
• Highly sweat absorbent (Pulls moisture from skin for evaporation - moisture wicking) - keeps you dry
• Powerfully insulating - keeps you cooler in summer and warmer in winter
• One of the softest fabrics on the planet you'll love the way it feels
• Naturally UV protectant - protect yourself from skin cancer
• Hypoallergenic - natural bamboo does not cause allergic reactions
• Most eco-friendly fabric on the planet - help save your planet
INSPIRATIONS
Women from different walks of life – have one thing in common – the love for fashion and the thirst for being fashion fabulous while standing out from the crowd.
Women who love fashion express themselves to the world through what they wear. Chic Yamada engages these women as the inspirations of our designs to women who are on the go. Complimented with the fact that our designs are created with a mission in mind, a message, a work of art that speaks to both the consumer and the audience, Chic Yamada introduces ‘Chic Yamada Women’s Artistry” where designs are inspired by dynamic modern lifestyles and choices of women, aided with contemporary colours of the pop culture to make each design unique and individual The collections are for sexy, daring and confident women who love to express their individual personalities.
We have adopted an innovative approach in presenting our collections. We give life and dynamic personalities to every creation expressed through the pop graphics and colours whilst supporting green environment through the choice of materials and printing method.
CHARITY
To celebrate Chic Yamada’s vision, every piece of any Chic Yamada Women’s Artistry Collection sold; USD1 will be donated to support United Nation Millennium Campaign by 2015 Fund for activation activities in Malaysia.
a. Hunger / Poverty Related
Organise a free lunch/food distribution
Distribute free improved seeds, fertilisers
Child / Education Related
Donate used-books / stationeries
Build / Reconstruct/retrofit community schools
b. Health / Public Sanitation Related
Blood donation Camp
Improve basic sanitation facilities
Mosquito nets distribution
Free medical check-up camps
c. Environmental Related
Tree plantation campaign
Mobilise community to protect trees
Mobilise community to build / clean / maintenance of public parks/ponds
Car-pool/Car-free day
Waste recycle / No plastic bag campaign
Setting up appropriate technology fares in the 3 days
Actions / Activities aimed at petitions and communications / popular education
d. Formal Statements
Public speech
Letters of opposition or support
Signed public declarations
e. Communication with wider audiences
Slogans, caricatures, and symbols / displays / caravans
Group or mass petitions
Banners, posters, and displayed communications
Leaflets, pamphlets, and books
Newspapers and journals
Records, radio, and television
Sky-writing and earth-writing
MDG quiz, debates, poster and essay competition
Issue based MDG flag march or rally
Web online / SMS actions
Filing Right to Information (RTI) letters and petitions
f. Actions / Activities aimed at mass action / popular mobilization/dissent
Wearing of symbols – e.g. White bands
Performances of plays and music
Singing / Requieming
Public concerts
Our vision is to collect USD20,000 by 31st December 2009. Chic Yamada will increase USD1 per piece in every 10,000pcs sold till we reach our target. The fund will be used to carry out activation in educating consumer in Malaysia.
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